New Delhi, India (May 19, 2009): OMCAR 2009, the
Online Marketing Summit, which revolves around empowering businesses to grow by leveraging the power of Online Marketing', is being LIVE blogged at OMShare - the 1st from India, Online Events Promotion Platform. This event is presented by TiE Delhi
cost of living in malaysia OM Careers with Amity University as the Incubation partners.OMCAR 2009, The Online Marketing Summit, which focuses on 'empowering businesses to grow by leveraging the power of Online Marketing', is being held on May 23rd, 2009, from 8:30 AM - 6:00 PM at Amity Innovation Incubator, Noida. OMCAR 2009 is presented by OM Careers, in association with TiE, New Delhi. The event aims at bringing together professionals from the Online Marketing industry and provides opportunities for networking, sharing of views and interacting with domain experts and thought leaders.OMCAR 2009 brings together thought leaders into the online marketing space in India, sharing their views on topics constantly defining the online marketing space. The event aims at discussions through case studies, thus creating real value for the participants. The event should be attended by Online Marketing professionals, CMO's, CXO's, Webmasters, web developers, Media planners and buyers, Agency professionals and brand managers. The event promises wealth of information on how businesses can leverage online marketing and networking opportunities with some of the leading entrepreneurs and thought leaders in the online marketing space.The event is of immense value, hence we
sms online also be covering the event LIVE at
OMShare. Currently in its beta, OMShare is OMLogic's maiden initiative aimed at leveraging social media for providing outreach and visibility to global events & conferences. Since its inception OMShare has covered some of India's leading events across various industry verticals. OMShare is the official social media marketing partner for PanIIT and Leaders in India, two of the biggest global events, covering them LIVE apart from creating the right
traders kuala lumpur about the events. "We are glad to be setting new examples of leveraging the power of Social Media in creating immense business value through innovative propositions?said Mr. Pradeep Chopra, Co-founder, OMLogic."We are proud to cover OMCAR 2009 through live blogging which will go a long way in increasing participation and creating immense value for the delegates." "In this economic downturn, when events are taking a hit, OMShare brings immense value by establishing an ecosystem for event organizers, delegates, bloggers and other stakeholders. I feel great to be a part of OMShare", said
isp review Sharma, Social Media Marketing Evangelist, Co-Creator OMShare. "Live blogging the OMCAR 2009 event will be a great way to have the key takeaways of the event made accessible post event". We are thankful to our sponsors and supporting partners to OMCAR 2009 - Innobuzz, SEMPO, MILAGROW, SearchMyCampus.com, i2k2 Networks, MBAUNIVERSE.com, OMLogic Consulting and easy2communte.com.
Register now into OMCAR, if you want to be part of this not-to-be-missed online marketing event for 2009About OMShare
OMShare is the 1st from India online platform which aims at leveraging Social Media to help conferences reach and access Global Audience. OMShare is OMLogics maiden initiative in taking Social Media to a new level, creating a platform for creation of focused communities around an event. There are always various facets to an event. OMShare increases Conference Outreach by reaching out to potential Delegates and converting Delegates to Attendees. By improving the Delegates' Participation & Networking (before, during and after the Conference), OMShare helps in Information Access, Managing Feedback, Archival and Retrieval of Knowledge-base created during the conference.
Many businesses today are showing more and more interest in choosing ethernet applications as part of their overall network infrastructure. However, too often they do so without arming themselves with enough information to make a smart business decision. Word of warning .... get smart first.
Ethernet is a multiple access technology where the entire bandwith is available to each user on a contention basis. T1/DS3 on the other hand is a (time-division) multiplexing technology. Where in fractionilized form it will allow users continual access to the their own individual 56K/64K timeslot.
Now, while we can discuss grouping timeslots or making the entire bandwidth available, there is one aspect missing in the T1/DS3 argument and that is contention - simply how do we allocate the bandwidth to multiple users. Ethernet employs this by design. But I would expect that T1/DS3 needs an additional resource to implement this .... especially for a voice application aspect. Now, I guess that there is an argument for utilizing a real TDMA technology. But then we come down to cost. Ethernet is pretty damned cheap and can offer flexibility of design/installation. Where traditional TDMA technology relies on pretty precise timing across multiple hosts within the network and therefore becomes increasingly expensive.
Today businesses are moving to Ethernet based Internet networks because of:
- Speeds Available: For example Time Warner Telecom offers 2 Mbps - GigE.
- Scalability: very easy to upgrade speeds and can be deployed via copper or fiber optics: T1, DS3 or OC3 - OC192.
- Hardware Costs: less expensive and easier to maintain. A 10/100 Ethernet Card in any Layer2 device (i.e. Firewall) or Layer3 device (i.e. Router) is all you need to terminate your service.
- Network Simplicity: instead of having a router and firewall, you only need one piece of hardware and companies are using Firewalls that have routing capabilities (which eliminates the purchase and maintenance of a router). This helps out your IT budget, equipment maintenance (your LAN is already Ethernet) and you have less points of failure on your network (the more hardware devices you have, the more points of failure in your network).
- Fiber Optics: ISP's would rather deploy their fiber optics than lease DS3 local loops from RBOC's or ILEC's. Carriers are expanding their fiber optic footprints and more ISP's are offering fiber optics to deploy faster and better quality Internet for businesses. Thus the ethernet connection.
Overall Ethernet is great for businesses on three counts:
1) Price Point - the cost of Ethernet devices and interfaces is significantly less than the cost for the others you mentioned because, among other things, market penetration of Ethernet means economies of scale come into play, driving the cost down. In addition, Ethernet is usually a non-tariffed service, so market competition allows for the price to come down as well (as compared to tariffed services supplied by the telcos).
2) More engineers understand it - it's a lot easier to troubleshoot and maintain because a significantly higher number of engineers/admins understand and are comfortable with Ethernet. Having an optical engineer or telco engineer on staff will cost you much more than an Ethernet "engineer".
3) Ubiquity - it looks like the big players are driving the market (or are being pulled by the market) towards Ethernet. That means that most technological innovation is directed towards Ethernet, not T-1's, DS-3's etc.
With that said, I don't think Ethernet is going to supplant optical offerings, particularly DWDM, in the long-haul market. Timing and error correction are too critical to long-haul transport and Ethernet doesn't really have either. So, I see Ethernet as an optimal last-mile technology that is carried over optical services.
One caveat, if your business model needs to support legacy telco applications (non VOIP) along with outside bandwidth, then channelized T services may be more appropriate. That is, if you want 15 channels of a T-1 for voice and 9 channels for Data that may make more sense than having two separate connections, one for voice and one for data.
I doubt that anyone would disagree with Ethernet being the absolute best protocol for a businesses internal LAN. But I have been seeing more and more ISP's trying to deliver their data already Ethernet encapsulated. Rather than provide standard conditioning over a DSL, T1, DS3 ..... they want to transport the data already Ethernet encapsulated. This is usually done to allow them to offer additional services such as a firewall at their NOC, rather than your site. But you give up a lot by letting them convert your data to Ethernet packets at their NOC.
First you give up bandwidth. They still have to transport your data over their pipes to your location using whatever form of encapsulation needed by that transport (DSL, T1, DS3, etc.). But there are the additional layers needed for Ethernet which is now added to the layers for the transport. In other words, the data from your files will have more overhead or layers for the same amount of data. A given file size will take longer because of the additional data required for the capsules.
You also test my broadband speed trouble shooting ability. If a business is connected using standard transport, an ISP can ping right to the router in their facilities. If they are forced into a PPPoE broadband ireland the ISP cannot check their connection between the NOC and their location. Often it is a last mile (wires to the building) problem and there is no way to check that.
I could go further, but the answer is that for a business LAN, Ethernet is the way. But it is NOT for your internet connectivity to your ISP.
Now here's a few other tidbits often overlooked by a business when considering Ethernet as the backbone of their network infrastructure......
Ethernet is not cheaper than any other layer 2 protocol, also not in WAN bandwidth. Order a 100 Mbps from your friendly neighborhood provider and ask them specifically that you want a Sustainable Information Rate of 100%. You will be shocked to learn that it is nearly as expensive as an OC3 bandwidth. It becomes cheap because Ethernet is commonly overbooked without providers telling you that.
Yes Ethernet has it's advantages. But definitely not the advantage that you no longer need Customer Premises Equipment. On native Ethernet you can use layer 2 (VPLS). In which case you will have to maintain the switches on the WAN side. Or you can have layer 3 VLAN services. In which case your provider most likely will manage the routers.
Be aware that it is the VLAN's that are interesting. They are somewhat comparable to MPLS Classes of Service. Which means you can have a managed VLAN for different applications, with different service parameters. A provider that sets up his Ethernet backbone infrastructure correctly, would be able to provide high quality IP telephony over a TLAN with decent Quality of Service parameters (especially low jitter).
Note that if you were to purchase a fully managed MPLS VPN from most any company anywhere in the world, Ethernet would not bring you much more flexibility. But if you are going to need a lot more bandwidth with bursty character, you should target an Ethernet layer 3 managed network. No matter when a 100 Mbps Ethernet link is overbooked, most often you will still get more bandwidth and less congestion than on the SDH/SONET bandwidth parameter costing the same.
A key point is that at present native Ethernet coverage is still a myth in most parts of the world. Most often some electrical 155Mbps is simply squeezed down to 100 Mbps, because there simply isn't fiber at a location yet. 1Gbps or 10 Gbps is in that case not available or unbelievably expensive.
On Layer 3 this squeezing of SONET bandwidth does not pose a disadvantage. Because Layer 2 becomes near to trivial anyway, and a hybrid network is fine. You can easily hook up Classes of Service of MPLS with VLAN's. On Layer 2, there are not many providers that can provide a VPLS over any hybrid infrastructure network.
Now here's the bottom line (pun intended).......
In terms of quality and price-performance ratio, the supplier and your specific applications are much more important than the technology. However, currently for Internet applications ..... and purely because of the overbooked price difference of large bandwidths ..... Ethernet is preferable for most businesses.
Michael is the owner of FreedomFire Communications....including DS3-Bandwidth.com and Business-VoIP-Solution.com. Michael also authors Broadband Nation where you're always welcome to drop in and catch up on the latest BroadBand news, tips, insights, and ramblings for the masses.